Contrary to traditional notions of the rational investor, evidence suggests that most people act based on systematic biases and heuristics – which makes addressing financial behaviour even more important if we want to achieve meaningful financial inclusion. In line with this, ICMR is an early adopter of randomised controlled trial (RCT), to test the effectiveness of proposed interventions considering attitudes, behaviours and vulnerabilities of investors. Rooted in the foundational principle of randomisation, RCTs minimise bias and provide a rigorous framework to evaluate the causal relationship between policy interventions and their intended outcomes and have emerged in recent years as a powerful tool for evidence-based policymaking. Key areas of coverage include: